Our formula

We rethink cleaning products. The basis for em kraft is formed by so-called effective microorganisms, also called EM. Read about the benefits for the environment and for cleanliness here.

The basis for em kraft is formed by so-called effective microorganisms, 100% natural cultures of yeasts, photosynthesis and lactic acid bacteria. In addition, em kraft products contain further microorganism cultures that serve to optimally break down hydrocarbons and cellulose and thus free the surfaces from oily and fatty residues. Essential oils supplement the dirt dissolving power and provide a pleasant scent.

All components of our em kraft product range work in an absolutely natural, sustainable and environmentally friendly way. They enable a regenerative microclimate and have a long-lasting cleaning effect.

Waste water and environmentally friendly, reduces odours, antistatic effect on surfaces, less deposits in the drain pipes, degenerative micro-organisms have no more room.

All around sustainable

The cleaning agents are made from 100% renewable raw materials, the aim is to be biodegradable.


Recycled PET is used for the packaging: It needs only little material and is 100% recyclable and the collection points can be found everywhere.


The bottles are robust and long-lasting, as the most gentle way to reuse them is with our refills.


We send your shipment in recycled cardboard, with organic cushioning chips and CO2-compensated shipping.

 More details

  • No harmful or carcinogenic ingredients
  • Complete avoidance of environmentally critical ingredients
  • Free from genetic engineering
  • No animal testing
  • No palm oil
  • VOC-tax-free
  • Abstention from unnatural perfumes
  • Complies with EU and Nordic Ecolabel
  • Vegan

The clean Six pack

All you need in your home

The three essentials

Experience natural cleaning with the compact set.